Healthcare Case Studies:

Laboratory Diagnostics

Recruitment, moderation of interviews and full written reports on UK lab equipment:

• 300+ laboratory managers and hospital decision markers complete telephone and self-completion surveys regarding acquisition of common chemistry and immunoassay instruments

• Usability testing with dieticians, nurses and speech therapists for product prescribed to dysphagia patients

• Focus group with GPs presenting a prototype testing equipment for chronic kidney disease

F2F - New Product Testing - Dysphagia

Taste testing of new dysphagia product to be administered by hospital dietitians, speech therapists and specialist nurses. We conducted f2f tasting with 135 respondents across London, Birmingham and Manchester, providing feedback to a global manufacturer with recommendations on entering the market with this new product.

Communicating Diabetes

Large recruitment and moderation project conducted to understand the emotional and rational aspects of communication between medical specialists and patients:

The project used a variety of methodologies to study the issue of communications:

• Focus groups
• IDIs
• Patient triads
• GP triads

Feedback on communications was taken from a variety of respondents:

• GPs treating diabetes patients
• Nurse specialists
• Diabetes patients