Who We Are

Serrula Research is a full-service market research and consultancy firm

We specialise in detailed business-to-business projects, especially for the automotive, financial, medical and technology sectors.

  • Established in 2006
  • Specialists in healthcare, financial, automobile and technology - difficult pan-European or global projects
  • 5-strong team of senior researchers, with the full skills set between them – project design and implementation, analysis, presentation
  • Experience with all scales of project, from 2-day consultancy to global quant work

APPROACH TO RECRUITMENT:

  • All recruiting completed and managed in our central London offices
  • Recruiting done to high standards and within the MRS and ESOMAR codes of conduct
  • Dedicated project manager knowledgeable of subject matter – it’s vital that interviewers/ recruiters are well briefed
  • Only experienced interviewers / recruiters used
  • Full transparency and access to online status reporting when required
  • Specialist interviewers used for B2B and medical recruiting
  • Access to specialist databases for recruiting of:
    • Medical specialists and GPs
    • IT Managers and Directors
    • Certain specific consumer targets
  • We have built up a diversified panel of thousands of willing participants over the last few years that can achieve a broad set of quota requirements

Central London Location

Central London Location

• Access to native speaking interviewers from all over the World
• Interviewer base speaks over 40 languages

Sample database subscriptions

Sample database subscriptions

• Names / numbers for even the most difficult and CXO respondents within finance, technology and IT
• Medical databases for many specialities and all major European countries

Specialist medical interviewing

Specialist medical interviewing

• Unlike consumer, medical surveys require more mature, better paid and experienced interviewers
• Our interviewers have at least 5 years experience in these difficult areas

Client web access to phone and CATI

Client web access to phone and CATI

• For listening in and monitoring from anywhere in the World
• Possible client participation in interviewing
• All calls recorded straight to server where required

CATI

CATI

• Multilingual 19-seater CATI centre in central London
• Central management of international projects
• Native speaking recruiters and interviewers only
• Client access – research results in time

Online

Online

• Names / numbers for even the most difficult and CXO respondents within finance, technology and IT
• Medical databases for many specialities and all major European countries

Qual

Qual

• Specialist moderators and in-depth interviewers for pharma, health, auto, finance, B2B and construction
• Specialist medical recruiters
• Ethnographic experience

Field/CAPI

Field/CAPI

• In-home and hall testing capabilities
• Field force for face-to face interviewing across UK
• Controlled by 9 highly experienced regional supervisors
• Partners throughout Europe

We are experts in early-stage exploratory work, where classic 'market research' breaks down because there is no market yet. Serrula Research has managed prototype and concept research in telecoms, medical devices, financial services and construction products.

We have extensive experience in conducting niche B2C research and source respondents for all qualitative and quantitative methodologies including focus groups, ethnographies, one to one interviews, car clinics and usability testing in areas such as mobile phones, household appliances, cars, apps and some FMCG. We also have expertise in mystery shopping research.

Other research services include business intelligence, competitive intelligence, online research including web scraping and web traffic data analysis; competitor benchmarking, market sizing, demand measurement, new concept development, and channel research, as well as mainstream market research.

We also serve many leading international market research agencies and consultancy firms.

SECTOR SPECIALITIES:

We are proud of our track record in high level and complex recruitment. We have ability and experience in recruitment, interviewing and moderation in the following fields:

Medical/Pharmaceutical
Complex B2B
Utilities
Financial
Automotive
Technology
Media
Telecom
Construction
Consumer/Trade industry

Contact us today to discuss our experience in: Medical/Pharmaceutical