- Established in 2006
- Specialists in healthcare, financial, automobile and technology - difficult pan-European or global projects
- 5-strong team of senior researchers, with the full skills set between them – project design and implementation, analysis, presentation
- Experience with all scales of project, from 2-day consultancy to global quant work
APPROACH TO RECRUITMENT:
- All recruiting completed and managed in our central London offices
- Recruiting done to high standards and within the MRS and ESOMAR codes of conduct
- Dedicated project manager knowledgeable of subject matter – it’s vital that interviewers/ recruiters are well briefed
- Only experienced interviewers / recruiters used
- Full transparency and access to online status reporting when required
- Specialist interviewers used for B2B and medical recruiting
- Access to specialist databases for recruiting of:
- Medical specialists and GPs
- IT Managers and Directors
- Certain specific consumer targets
- We have built up a diversified panel of thousands of willing participants over the last few years that can achieve a broad set of quota requirements
We are experts in early-stage exploratory work, where classic 'market research' breaks down because there is no market yet. Serrula Research has managed prototype and concept research in telecoms, medical devices, financial services and construction products.
We have extensive experience in conducting niche B2C research and source respondents for all qualitative and quantitative methodologies including focus groups, ethnographies, one to one interviews, car clinics and usability testing in areas such as mobile phones, household appliances, cars, apps and some FMCG. We also have expertise in mystery shopping research.
Other research services include business intelligence, competitive intelligence, online research including web scraping and web traffic data analysis; competitor benchmarking, market sizing, demand measurement, new concept development, and channel research, as well as mainstream market research.
We also serve many leading international market research agencies and consultancy firms.
We are proud of our track record in high level and complex recruitment. We have ability and experience in recruitment, interviewing and moderation in the following fields: