Why Serrula?

We are imaginative, open, and experienced. We think on our feet. We choose our work wisely and we carry it out conscientiously.

We provide the fundamentals of market research, in challenging areas. We work collaboratively with clients whose research aims cannot always be mapped out perfectly in advance.

Whether it's consumer tech focus groups, a global market sizing study or a niche B2B recruitment project - we are up to the challenge.

Click the button below for more info:


A common theme of much of our work is the analysis and interpretation of complex real-world networks. We work mainly in the following sectors:
• Automotive
• Biopharma
• Consumer technology
• Corporate IT
• Fintech
• Healthcare
• Home appliances
• Payments systems
• Startups and digital disruptors

Click the button below for more info:

Our Team

Our leadership team consists of experienced project managers and data scientists who have a range of complementary skill sets (including project design and implementation, recruitment, moderation, analysis, presentation).

Click the button below for more info:


Our services across the UK and Europe, the Americas and China are managed from our central London office.

With more than 15 years’ experience as a leading fieldwork provider we are proud to have delivered on the most complex projects.

Our Recruitment

Within all the sectors that we operate, we've built a panel of willing and suitable participants who are interested in participating in market research. We take pride in being able to find the most difficult to reach respondents and decision makers in the most niche of target. Since 2015, Serrula has directly recruited and screened approximately 14,000+ consumer respondents (aged 16-75) to create a proprietary consumer research database.

Click the button below for more info: 


Talk to us about your project. Send us your proposal and we'll get back to you as soon as we can.

Looking for more detail on our experience across different sectors and methodologies?

We can send you a presentation detailing our background and history with handling these.