How we work

Serrula's capabilities are based on over 15 years' experience

The best approach for any project needs, delivered by research professionals.

We can comply with stringent project specifications and design bespoke solutions to meet specific objectives. We work collaboratively with clients whose research aims cannot always be perfectly mapped out in advance.

Each job is allocated a dedicated project manager to liaise with clients from planning to debrief, ensuring seamless progress updates and feedback.

International work is a specialty, using digital capabilities to give us global reach.

Our Services

Case studies

C-suite fintech and healthtech recruitment for governmental policy development study

• 6 participants
• USA
Engaged with board-level purchasing decision-makers to examine how the current international sector promotion strategy aligns with emerging themes and trends, as part of a wider report with recommendations on how to better promote national software businesses within global markets.
Creative campaign testing using advanced facial recognition

• 1,000 participants
• London
Recruited and surveyed a highly structured sample of approximately 1,000 respondents, with a lead time of only two weeks. Conducted TV ad testing in a central London viewing facility, using an advanced facial recognition app to track respondents' reactions in real time.
Quantitative research with translational scientists

• 140 participants
• Canada, China, Europe, USA
Determined unique selling points of life sciences equipment, consumables and services, surveying Principal Investigators, heads of departments, lab directors and staff scientists. Engaged with specialists working in clinical trials from Phase I to III, across a range of modalities, from those who design the drug to those who drive and accelerate its development.
High-net-worth customer value proposition development

• 40 in-depth interviews
• UK, China, Hong Kong, Singapore
Recruited difficult-to-reach individuals on behalf of international banking groups and payment card providers, to research financial services requirements of young high-earners in sectors such as technology, finance and professional services.