B2B services

Delivering market intelligence to align your offering with commercial needs

In-depth data to better understand the requirements of industry decision-makers, UK and worldwide.

Serrula specialises in engaging with top tier management for in-depth research into optimising B2B products and services, including vendor partnership programmes and value proposition development.

We can help you build an evidence-based business case for the relevant investment strategy to maximise your opportunity.

Case studies

Tax professionals for a 'Big Four' accountancy firm

• 30 participants
• UK
Recruited executive-level tax professionals on behalf of a 'Big Four' accountancy firm, to understand trends and current needs of large UK businesses from a range of industry sectors and turnover brackets.
New product development for cross border e-commerce

• 15 participants
• UK, China, India, USA
On behalf of a Big Four firm, recruited international high-volume, medium and small-scale online retailers for in-depth interviews, which underpinned development of a technology solution to support tax reporting and compliance.
Vendor partnership development interviews for a multinational tyre manufacturer

• 30 participants
• UK
In-depth interviews with a range of tyre sales professionals, including stock decision makers, branch managers and customer-facing sales. Detailed reporting included unique selling points and client/competitor brand awareness, as well as goals and challenges, purchase pathways and unmet needs for distributors, dealers and end customers.
Market sizing and economic modelling of residential retrofitted insulation activity

• Primary and secondary research
• UK
Serrula combined analyses of the English Housing Survey, industry data, and primary research to identify the optimal sectors for retrofitted insulation, in terms of value for money and alleviation of fuel poverty. These findings significantly directed the business strategies of a leading insulation products manufacturer.
Strategic research for a major central London development project

• 13 participants
• London
Recruited decision-makers from arts and media companies, medical and professional services, independent retailers and hospitality. Respondents based in central London premium locations, with up to £1 million annual business premises rental spend.
In-depth interviews with SME decision-makers about Energy Transitioning

• 7 participants
• UK

Recruited specialists from a broad spectrum of industries to discuss the motivations and barriers small-to-medium sized businesses face when adopting energy transition offerings such as building improvements and upgrades, insulation, heat pumps, and energy management products.
Qualitative study on aviation fuel and lubricants procurement

• 18 participant
• Europe, North America, APAC and MEA

Recruited procurement decision-makers in the aviation fuels, lubricants and low carbon solutions (SAF) sector, with challenging quotas across a range of territories and industry types. This study was conducted on behalf of a leading global supplier of aviation fuels and lubricants, with the aim of improving its customer value proposition.
Carbon planning platform for businesses

• 6 participants
• UK wide

From a range of sectors including logistics, manufacturing, retail and hospitality, Serrula recruited senior professionals responsible for managing their company's carbon initiative. This study explored the growing need for digital tools to monitor carbon intensity levels, and their role in enabling businesses to work towards more sustainable practices.