Recruitment

Reliably sourcing the most appropriate, articulate and engaged participants, even in difficult-to-reach or highly specialised sectors.

Bespoke recruitment services.

Since 2006, our focus has been on delivering the highest quality respondents on a global scale.

Our bespoke search techniques mean that we can source hard-to-reach experts and decision makers with the right subject matter expertise. Our personalised approach via the most appropriate channels mean we can deliver faster and offer more competitive pricing structures.

Our end-to-end process covers sampling, screening and confirmation, scheduling and incentive management, with special attention to protecting commercially sensitive information.

We are fully GDPR-compliant, underpinned by ESOMAR (European Society for Opinion and Marketing Research) and MRS (Market Research Society) codes of conduct.

Serrula’s recruitment capabilities

  • Workplace software and hardware accessibility study


    • 12 participants
    • Germany

    Recruited for in-depth interviews on how accessibility considerations influenced software and hardware purchasing decisions in large workforces. Fulfilled demanding quotas on seniority, company size, and industry.

  • Market sizing for a leading payment card provider


    • 8,600 participants
    • Central America

    Conducted interviews with defined industry groups in 6 countries. Our team developed and customised an analysis model to track changes in market share as an ongoing quantitative project.

  • In-depth interviews with executive-level tax professionals on behalf of 'Big Four' accountancy firm


    • 30 participants
    • UK

    Recruited C-suite tax professionals on behalf of a 'Big Four' accountancy firm, to understand trends and current needs of large UK businesses from a range of industry sectors and turnover brackets.

  • High-net-worth customer value proposition development


    • 40 in-depth interviews
    • UK, China, Hong Kong, Singapore

    Recruitment of difficult-to-reach individuals on behalf of international banking groups and payment card providers, to research financial services requirements of young high-earners in sectors such as technology, finance and professional services.

  • Creative campaign testing using advanced facial recognition


    • 1,000 participants
    • London

    Recruited and interviewed a highly structured sample of approximately 1,000 respondents, with a lead time of only two weeks. Conducted TV ad testing in a central London viewing facility, using an advanced facial recognition app to track respondents' reactions in real time.

  • Quantitative research with translational scientists


    • 140 participants
    • Canada, China, Europe, USA

    Determined unique selling points of life sciences equipment, consumables and services, speaking with Principal Investigators, heads of departments, lab directors and staff scientists. Engaged with specialists working in clinical trials from Phase I to III, across a range of modalities, from those who design the drug to those who drive and accelerate its development.

Serrula Research is selected as a finalist for this year’s Market Research Society (MRS) Operations Awards 2023 in the category of Recruitment Excellence.

Serrula offers a flexible approach, using the best methods for delivering robust findings